Category Archives: Marketing

Your Website: An Under-Utilized Employee

I focus a lot of my time educating business owners/individuals that their website can be so much more than an interactive brochure. Your website can…

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What Should a New Website Cost?

As I was working on proposals this week, I thought it would be a good time to address that ever-so-important question. What should a new…

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You’re not Advertising Online…Why Not?!

Marketing is an investment and like any investment the returns are not guaranteed. It’s scary…especially if it’s a medium you’re not really familiar with. As…

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The Importance of Your Web Copy Pt. 2

Part 2: Mirocopy First off…what is microcopy? Microcopy is the copy on your website that most people don’t think twice about. It’s not the flashy…

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The Importance of Your Website Copy Pt. 1

“Hello, welcome to our website. We make cogs and we have since 1917. Click here to contact us.“ Sound like your website? Actually if your…

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