Steps When Launching Your Ecommerce Site
When it comes to launching your ecommerce website, it’s important to follow a few steps before doing so. You wouldn’t want a disaster to unfold like the HealthCare.gov launch. Wow was that a fiasco or what? $630 million dollars later, and they’re still scratching their heads.
1- Are All Products Uploaded Correctly?
If you are using a popular ecommerce shopping cart platform, be sure all the fields and settings are properly entered into the system. Often times we forget to enter in the weight of a product, and the shipping will get messed up. If you use a popular ecommerce platform like Magento, it will prompt you on the most important ones to consider. Be sure to have all the images uploaded for every product as well. Most buyers like to see what they are buying.
2- Do You Have SSL Purchased?
One thing a lot of business owners overlook is buying SSL for their website. SSL will make your customers feel secure while browsing your store. Once they land on the shopping cart or checkout, they’ll feel much safer when they see the HTTPS in the browser bar. Having SSL will also make your site more secure, preventing information to be stolen.
3- Ecommerce Payment Gateway
All ecommerce websites sell something. In order to sell something you have to be sure you have a payment gateway setup. One of the most popular and easy ways to sell any type of product is via Paypal. You can sign up for Paypal and have a working gateway in a matter of minutes. One downside. If you don’t have a Paypal Pro account, customers will leave your site, pay, then come back. If you want visitors to stay on your site, check out Paypal Pro.
There are dozens of other payment gateways like Stripe, Authorize.net. Whatever the gateway be sure to do a live test order before launch. Make sure the notification emails all go through and the credit card is charged. You can usually have your developer create a test product for $0.05, and actually process the payment.
4- Test & Test Again
Go through the entire site and be sure to check all product pages, category pages, forms, etc. One of the last things you want is having a visitor come buy something, getting stuck, then leaving as a result. We often times ask our clients to go through their site as if they are a buyer. You can never do TOO MUCH testing.