The Importance of Your Web Copy Pt. 2

January 12, 2015 Marketing Comment

Part 2: Mirocopy

First off…what is microcopy? Microcopy is the copy on your website that most people don’t think twice about. It’s not the flashy headlines or unique positioning statements. It’s the areas like disappearing text in contact forms, alt text for images, simple instructions or confirmations and button text (this is a huge one).

Once the bulk of your main web copy is dialed in – this is the copy you can have some real fun with, especially if you can align it with your overall brand.

It doesn’t have to be drastic, either. Maybe you’re a fitness company and you have a “Sign Up” button for you mailing list or maybe even for classes. Why not change it to “Lets Do This” or “Get Jacked”? Just depends on your brand voice as to what’s the better fit.

What if when someone submits something via your contact form instead of saying “Your request has been submitted” you go with something like “We got it! Your request is popping up on all of our smartphones right now”.

The home page of your website features an awesome image of your office entry way. The alternative text reads “Entry Way” meh, it works but it’s kind of boring. Try “Our stylish entry way…possibly haunted” – the possibilities of connecting these areas with your brand are endless.

If you’re looking to go the extra mile – microcopy is where to start!

Written by Chad Wittrock