What Should a New Website Cost?
As I was working on proposals this week, I thought it would be a good time to address that ever-so-important question. What should a new website cost?
The short answer: In this business, there is always someone who will do it cheaper. If you’re solely price shopping, you will undoubtedly end up with an easily affordable (aka cheap) website. Ultimately – you get what you pay for so here are some important things to consider:
How much experience and expertise does my web designer have?
This may be obvious, but take a look at their portfolio. Is their work in-line with what you will be requesting? Feel free to ask how long they have been in business, how many clients they have worked with and how many have offered repeat business. Do they have the technical expertise to deal with servers, MX records for email, a WordPress hack, SSL certificates and so on. The internet is a complicated and ever evolving place so make sure your web designer can stand behind and maintain their work. That brings me to…
What does your web designer charge for changes and updates?
Is it a flat monthly fee or hourly? Do they charge for every email or phone call? Is there a maintenance package that could save you money in the long term? Many designers have variable monthly packages that group domain, hosting, maintenance, updates and even content creation. Don’t see a package that fits your needs, don’t hesitate to ask – they may be able to create a custom one for you.
What are all the services that are offered?
Beyond the obvious website design and development. Can they do SEO (search engine optimization), digital marketing/advertising, content creation and copywriting? While you may not need every service right out of the gate – make sure your web designer can grow with you on both your short and long term goals.
How will your website be created?
Are they building it in traditional HTML/CSS or using a CMS like WordPress or Joomla. Is it custom built and coded from the ground up or do they start by licensing a theme. Do you need ecommerce that will require a dedicated IP and SSL certificate? These things will affect how much your website will cost.
I try to highlight as much value as possible when drafting proposals for Premier SEO. Why? Because frankly, in most cases, we’re not the cheapest and that’s fine, we don’t want to be. It’s our job to illustrate the value we provide to our clients, therefore making their lives easier knowing their online presence is properly maintained.
When seeking out a web designer or web design firm…make sure you’re comparing apples to apples and if you’re unsure, ask for a more detailed estimate or proposal. Most importantly, don’t be afraid to ask questions!